The September Hong Kong Jewellery & Gem Fair kicks off today

The September Hong Kong Jewellery & Gem Fair kicks off today

The September Hong Kong Jewellery & Gem Fair gets underway today at AsiaWorld-Expo (AWE), where jewellers from around the world are expected to replenish inventory for the year’s most important shopping season.

The premier fair, featuring quality jewellery raw materials and fine finished jewellery, runs from 19-23 September at AsiaWorld-Expo (AWE) and from 21-25 September at the Hong Kong Convention & Exhibition Centre (HKCEC).

The fair gathers 3,454 exhibitors from 46 countries and regions. The expansion of the exhibition space to over 130,000 square metres and the addition of more than 200 new exhibitors make this year’s edition the biggest in the fair’s history.

France Pavilion debuts this year. In total, the fair features 21 group pavilions, housing companies from Antwerp, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Israel, Italy, France, Japan, Korea, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, the United States, and the International Colored Gemstone Association (ICA).

“The scale of the September Fair continues to reach new heights. We have 3,454 exhibitors – around 8 percent more than last year – from 46 countries and regions. They occupy a record 130,000 square metres of exhibition space. All booths in the fair’s two world-class venues, AWE and HKCEC, are occupied. These record-breaking figures have further strengthened the fair’s position as the world’s number jewellery event,” said Celine Lau, director of Jewellery Fairs, UBM Asia Ltd.

Ms Lau noted: “This year, the fair features the world’s biggest Diamond Pavilion, the largest Thailand Pavilion ever organised, and the largest-ever Japan Pearl Pavilion. Such exciting features make it a truly global jewellery event that’s not to be missed.”

She added that amid worries about economic uncertainty in the West, China, with its huge population, growing middle classes and rising consumer spending, are becoming major driving forces of global jewellery demand. Exhibitors would like to leverage on the advantages of the September for exploring their business to these emerging markets.

Special Highlights

Diamond Pavilion

Housing over 430 exhibitors in a total of 17,000 sqm exhibition space, the Diamond Pavilion is the largest diamond pavilion among all trade shows in the world. Groups from Antwerp, Israel, India and the United States will exhibit a wide array of top-quality diamonds at Halls 5, 7, 9, 10 & 11 at AWE. The Israel Diamond Institute (IDI) Pavilion will expand to Hall 10 and is the largest-ever IDI group assembled at any jewellery exhibition worldwide.

Fine Design Pavilion

Located at the Grand Hall of HKCEC, this pavilion displays a full spectrum of the world’s finest jewellery masterpieces from over 70 globally renowned jewellers. Displays include exquisite jewellery set with rare diamonds, luxurious gemstones and lustrous pearls, bejewelled watches, invaluable antique and estate jewellery, and other timepieces and exclusive one-offs.

Fine Gem Pavilion

Since its launch in 2009, the Fine Gem Pavilion has been highly regarded as the ultimate destination for the world’s finest loose diamonds, pearls and gemstones. Located at Hall 9, over 50 esteemed international exhibitors showcase a tantalizing spread of exquisite gemstones.

Hong Kong Premier Pavilion

Located in Halls 1D & 1E of HKCEC, this pavilion features around 30 Hong Kong avant-garde jewellers and is the perfect stage to show the extraordinary strength of Hong Kong jewellery.

International Premier Pavilion

This pavilion features a stellar lineup of over 50 world-class jewellery brands and their latest cutting-edge designs. Located in Halls 3B & 3C of HKCEC, the pavilion is an exclusive podium where traders and connoisseurs alike can explore the global trends and inspirations in luxury jewellery.

Fair Reception

To celebrate the grand opening of the September Fair, two fair receptions will be held:

- AWE welcome reception, 19 September

Organised by UBM Asia and sponsored by the Israel Diamond Institute (IDI), the Fair Reception will be held on 19 September at the Arena Kitchen at AWE. That evening, IDI Chairman Moti Ganz will induct Ms Shine, CEO of the Diamond Trading Company, into the IDI League for her contribution to the global diamond industry.

- HKCEC welcome reception, 21 September at the Grand Foyer of HKCEC

Pearl Auctions

Two world-renowned pearl auctions will be held during the fair. The 53rd Robert Wan Tahiti Perles Auction will be held on 17 and 18 September, while the 47th Paspaley South Sea Pearl Auction will be held from 24 to 26 September at meeting rooms N200 series HKCEC.

Jewellery Parades

A series of glittering jewellery parades will be staged from 21 to 24 September, where attractive models will wear the equally beautiful and stunning jewellery sets. Masterpieces from the Hong Kong Premier Pavilion exhibitors will be paraded.

Seminars & Conferences
A number of seminars and conferences will be held throughout the fair to give exhibitors and visitors opportunities to discuss the hottest market trends and exchange the latest industry information.

Hosts include:
- Gemological Institute of America

- Rapaport Diamond Report

- International Colored Gemstone Association

- The Gem & Jewelry Institute of Thailand (Public Organization)

- The Gemmological Association of Hong Kong

- Hong Kong Institute of Gemmology

Press Conference

A press conference will be held on 21 September to give updates on the current status of the September Hong Kong Jewellery & Gem Fair; the global development of UBM Asia’s Jewellery Fairs and introduces the JNA Awards 2012.

One Trip Two Fairs

The September Hong Kong Jewellery & Gem Fair is held concurrently with Asia’s Fashion Jewellery & Accessories Fair (AFJ) at AsiaWorld-Expo. Buyers attending the September Hong Kong Jewellery & Gem Fair can enjoy free access to AFJ.
Free Shuttle Bus Service

For the convenience of registered exhibitors and visitors, the organiser is providing a free continuous shuttle bus service running directly between HKCEC / Tsim Sha Tsui / Tung Chung and AWE.

Fair Dates & Opening Hours

AsiaWorld-Expo‧Hong Kong

19 - 22 September 2011
10:30am – 6:30pm

23 September 2011
10:30am – 5:30pm

Hong Kong Convention & Exhibition Centre

21 - 24 September 2011
10:30am – 6:30pm

25 September 2011
10:30am – 5:30pm

Admission to the Fair
The Fair is open to the jewellery trade, business and professional visitors and members of the press. Free admission will be granted to visitors who present their business cards or invitation cards and identity cards upon registration. Visitors under 18 years of age will not be admitted.

Industry Support
The Fair is grateful for the support of the following leading industry associations:

Advisory Board:

v The Hong Kong Jewellers’ and Goldsmiths’ Association

v The Hong Kong Jewellery & Jade Manufacturers Association

v Hong Kong Jewelry Manufacturers’ Association

v Diamond Federation of Hong Kong, China

v Hong Kong Gemstone Manufacturers’ Association

v Hong Kong Pearl Association


v The Gemmological Association of Hong Kong

v Hong Kong Gold & Silver Ornament Workers & Merchants General

v The Kowloon Pearls, Precious Stones, Jade, Gold and Silver
Ornament Merchants Association

International Sponsors:
v Gemological Institute of America
v Antwerp World Diamond Center, Belgium
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