The Advertising and Printing Forum of Siberia 2010 post show report
The Advertising and Printing Forum of Siberia took place at “ITE Siberian Fair” the International Trade and Exhibition Center on May, 12-14. The Forum combined “SibAdvertising. Print&Paper” Exhibitions and “Idea!” – the 14th National Advertisement Festival. Ministry of Information and Public Relations and Novosibirsk Mayor’s Office are official partners of the Event.60 companies from 13 Russian cities participated in the Forum. There were companies from Moscow, Saint-Petersburg, Novosibirsk, Iskitim, Ekaterinburg, Krasnoyarsk, Vladivostok, Omsk, Kemerovo, Novokuznetsk, Arsenyev, Barnaul, Samara.
2200 visitors attended the Forum. They are specialists of advertisement, marketing, printing and other allied sectors. So the Exhibition proved once again the status of the largest advertising and printing Forum behind the Urals.
The Forum is considered to be a momentous event for the whole industry as it was held during postcrisis restoration of all sectors related to Media, marketing communications, advertisement, printing industry, gifts, etc. So main tendencies of business and exhibition programs were presentations of new technologies in printing sector, new ways of promotion, being first technologies. Ethical advertising was under hot discussion at the Forum.
Exhibitors introduced equipment and materials for advertising production, new computer technologies, preprinting equipment and technologies, printing machines, postprinting equipment, quality control systems, paper and cardboard, leadership in consumable materials design. Advanced development of offset printing, preprinting and postprinting machines, full color equipment were highlighted at the Forum. Most of those machines were demonstrated at work and as a result many of them were sold during the exhibition.
Gifts Suppliers and Manufacturers Russian Association presented a large exhibition exposition for the first time and organized seminars, presentations and workshops.
Business exhibition program was full of seminars, discussion platforms, workshops and presentations.
“Idea!” National Advertisement Festival took place for the second time at ITE Siberian Fair combined contests and educational program. Seminars and workshops were held by leading experts of advertising industry from Moscow, Saint-Petersburg, Novosibirsk and other cities. The Festival was founded in 1997, nowadays it has become one of the leading platforms for specialists in Russia and CIS.
Festival nominations are advertising film, low budget advertising film, printed advertisement, outdoor advertising, trade mark and corporate style, audio advertisement, packaging and labels, Internet advertisement, alternative advertising medium, advertising campaign, advertising gifts and souvenirs.
The Forum was officially closed with the “Golden Medal of ITE Siberian Fair” awards ceremony and National Advertisement Festival prize-giving ceremony.
