ENERSOLAR+: IN 2012 THE EVENT ON SOLAR ENERGY ARRIVES IN BRAZIL
EnerSolar+ 2011, the important event dedicated to photovoltaic and thermal solar energy, inverters and other renewable energies, will go overseas to Brazil, thus further strengthening the editions held at fieramilano - Rho. The third edition will take place from 16 to 19 November 2011 in conjunction with E.Tech Experience (the new Milanese event on energy, electric plants and lighting).EnerSolar+ Brasil, as the event is called, will take place in San Paolo from 11 to 13 July 2012, organized by Artenergy Publishing – leading Italian company specialized in cross media in the renewable energies and high-tech sectors – and by Fiera Milano, co-owner of the EnerSolar brand name. Fiera Milano is present in the South American country through CIPA, a leading organizer of professional fairs, owned 75% by Fiera Milano after the acquisition at the beginning of this year.
Brazil, with more than 190 million inhabitants and an area double the size of Europe, is, this year, looking to become the sixth worldwide economic power. The country has decided to concentrate on renewable energies – first and foremost photovoltaics – and will, in the near future, host two important international events: the World Cup of football in 2014 and the Olympics in 2016. All facts that have attracted the attention of international investors.
“After the success of EnerSolar+ in Milan, we have decided to launch an event dedicated to renewable energies in Brazil, a fast growing country,” says Marco Pinetti, president of Artenergy Publishing. “The show, realized in collaboration with Fiera Milano, will be an important opportunity for all international operators of the sector interested in the market of South America, which, in the next few years, is destined to grow even more."
“The decision to export EnerSolar+ to Brazil,” explains Enrico Pazzali, managing director of Fiera Milano, “is part of our internationalization strategy, focused on BRIC countries: Brazil, Russia, India and China. In these countries we are launching several new events which, in some cases, as with EnerSolar+, are successful fairs already tried and tested in Italy and which, adapted to the needs of the country they are destined for, can be of considerable interest in BRIC countries, thus providing valid opportunities of business for Italian companies.”
