HKTDC Food Expo Sets Visitor, Exhibitor Records

HKTDC Food Expo Sets Visitor, Exhibitor Records

16 August 2011 – More than 380,000 visitors – up three per cent over the previous year –
attended the 22nd HKTDC Food Expo, which closed yesterday following its five-day run. Both visitor totals and exhibitor numbers this year set fair records.

Highlights of the 2011 Food Expo, 11-15 August, included the new Gourmet Zone, which featured premium food and processing products from around the world. They included Belgium handmade chocolate, French ice cream, Spanish ham, Indonesian Kopi Luwak coffee and Malaysian wild-fish bladder. In addition to food tastings, several star chefs demonstrated special dishes.

“Food Expo, a signature Hong Kong summer event, has been well-received by residents for years. This year, given rising inflation, the special discounts offered by exhibitors helped attract visitors,” said Benjamin Chau, Deputy Executive Director of the Hong Kong Trade Development Council (HKTDC). “In addition, the concurrently held Hong Kong International Tea Fair and the ICMCM, organised by the HKTDC and the Modernized Chinese Medicine International Association, also helped attract buyers and visitors.

“Many exhibitors made use of the Food Expo to test consumer response to their new products and to demonstrate their products’ marketability to local and overseas retailers and distributors,” Mr Chau added. “Riding on this success, the Council will continue to improve the expo, ensuring that it remains an ideal trading platform for the industry.”

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