VISCOM GERMANY 2014

Inspiring your business: this is viscom, the only specialist trade fair in Europe which provides a 360 degree overview of visual communication while giving impulses across sectors. Besides inspiring synergies through the six themes – large format printing – signmaking – object design – in the “Technologies and Materials” area and – digital signage – POS display – POS packaging – in the “Applications and Marketing” area – viscom provides a clear structure and gives each sector a space for its own identity

The unique mix of technologies and materials with applications and marketing as well as featuring the latest developments and trends in the field of visual communication, the fair offers effective orientation in a market characterised by multiple demands and business models.

The six themes are clearly structured visually and materially within the exhibition halls, providing clear orientation for the wide variety of target groups. On the "Technology and Materials" side the viscom targets machinery and materials buyers, signmakers, print service providers and interior designers, whereas on the "Applications and Marketing" side the targets are brand name companies, retail and industrial marketing managers, agencies, creative artists and designers.

What is decisive for both exhibitors and visitors alike is that the viscom represents a mixture of traditional trade fair, application-oriented special shows, the prestigious European "Digital Signage Best Practice, Best of, Superstar, designmaker and European Wrap Star awards” and invaluable talks which supplement the fair in a pioneering and visionary way. The viscom brings people and ideas together to generate new know-how for good business.

The viscom provides answers to questions such as: What is possible? How is it done? Who can do it? In short: Inspiring your business.