VISCOM GERMANY 2014

Visitor Profile

Visitors – 13.000 expected buyers
The visitors represent the following fields:


Technology, process & application

Signmaking
Print service / print shop (screen printing, digital large format printing, industrial printing)
Textile refinement
Display production
Car wrapping
Media production
Photo laboratory
Digital signage providers
Material and tool trade
Copy Shop
Flexographic printing / engraving

Marketing, PoS & creation

Advertising agency / graphic design
Brand manufactures (Brand Management, Productmanagement, Trade Marketing Management, Purchasing, Category Management)
Foods and consumer goods retail
OOH
DOOH
Sports facility
Airport
Transport company
Public administration

Object design & visual merchandising

Architecture / planning agency
Window dressers / decoration
Stand fitters and shop fitters
Display and packaging design
Manufacturing industry: furniture, textiles, tiles, floor covering, wall paper / decoration, plastics and fashion
Exklusive at viscom frankfurt 2014
„designmaker" - "Color my life"
Concerning the increasing importance of solutions in terms of a 360° communication, design and especially the feasibility of the idea on different mediums are in the foreground. The competition is looking for design ideas, which are realisable on many different media. In spring 2014, the best concepts will be awarded in line an independent event.

European Wrap Star - world records at car wrapping
The 6th European Wrap Star takes place from November 5 - 7 , during the viscom frankfurt 2014. Car wrapper from all over the world will battle for the victory and title. To reach the finale 5 rounds of competition have to be survived.

viscom night - the international industry meeting for exhibitors.

Best of 2014 Award - award in five categories
In order to honour and promote the numerous innovations presented by the exhibitors, we are announcing the eights viscom BEST of 2014. The participating exhibitors will be provided with the opportunity to comprehensively present their innovative products at their stand at viscom frankfurt 2014.

Digital Signage Best Practice Award in five categories
The organiser of viscom, Reed Exhibitions Deutschland GmbH, would like to particularly improve the acceptance of this rather young medium with the Digital Signage Best Practice Awards and also hopes to motivate more companies to extend their portfolio to Digital Signage products.

Superstar 2014 in five interesting categories from the area Display/PoS

Attractive and varied programme with Workshops und Seminars

world of inspiration
For the third time at the viscom 2014: Concentrated power on approx. 800 sqm in a special area, the „viscom world of inspiration. A cross-industrial marketplace which shows current and special topics and market innovations. A forum and central point which reflects trends, which bundles up relevant topics and which is a central contact point for exhibitors and visitors.

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